51³Ô¹ÏÍø

Tag - subaru

 
Menu
Search
 
July 24, 2026
 

Home Delivery
Subscribe for more access

SUBARU

Toyota's bZ4X electric vehicle at an international car show in Indonesia in August 2023. At 10% of Japan¡¯s economy, the automotive industry is a pillar of the nation.
ENVIRONMENT / Sustainability / OUR PLANET
May 24, 2026
Japan¡¯s automotive industry is driving ¡ª slowly ¡ª toward a greener future
While major carmakers have committed to cut emissions, the industry¡¯s slow shift to EVs means that it faces a high hurdle if it wants to achieve carbon neutrality by 2050.
U.S. sales from six Japanese automakers fell in the first quarter as demand cooled after pre-tariff buying.
BUSINESS / Companies
Apr 2, 2026
Japanese automakers¡¯ U.S. sales fall 5.4% in first quarter
The six companies that include Honda, Subaru and Toyota saw growing demand in the U.S. last year?ahead of President Donald Trump¡¯s tariffs being introduced.
Simon Humphries, chief branding officer of Toyota Motor, during a launch event in Shizuoka Prefecture in December. Demand in the U.S. was strong for the automaker's flagship models such as the RAV4 SUV, according to a company official.
BUSINESS / Companies
Jan 6, 2026
Six Japanese automakers¡¯ U.S. sales rose 2.4% in 2025
Larger automakers with broad lineups spanning varying price points are seen to have taken the upper hand amid the growing economic disparity among U.S. consumers.
Mazda cars at the company's main plant in Fuchu, Hiroshima Prefecture, in July
BUSINESS / ANALYSIS
Sep 6, 2025
U.S. tariffs still spell big pain for Japan¡¯s small automakers
Smaller automakers Mitsubishi Motors, Mazda and Subaru are less able to absorb the tariff shock than bigger rivals like Toyota and Honda.
Four Japanese automakers reported selling more new vehicles in the U.S. in April, driven by last-minute demand amid concerns car prices might rise due to additional tariffs.
BUSINESS / Companies
May 2, 2025
Four Japan automakers see higher U.S. sales on last-minute demand
Toyota, Honda Motor, Mazda Motor and Subaru all saw their sales rise in April.
Hiroki Nakajima, Toyota's chief technology officer, speaks during a news conference in Tokyo on Tuesday.
BUSINESS / Companies
May 29, 2024
Toyota bets on alternate-fuel engines in an electric future
The carmaker said its making progress on developing smaller, more efficient engines that can work with EV manufacturing platforms.
A Solterra Subaru RZ450e electric vehicle is displayed during a Japan Automobile Manufacturers Association event on the sidelines of the Group of Seven leaders summit in Hiroshima in May.
BUSINESS / Companies
Sep 15, 2023
Subaru president close to deciding where to build EV plant in U.S.
While the current base of Indiana is a top candidate, the company is weighing locations based on the procurement of batteries and incentives from states.
A worker cleans a Toyota Electric Vehicle bZ4X on display during the Gaikindo Indonesia International Auto Show in Tangerang, near Jakarta, Indonesia, last week.
BUSINESS / Companies
Aug 17, 2023
Japan automakers race to catch up with global EV competitors
There is a sense of crisis over a possible decline of Japan¡¯s auto industry if U.S., European and Chinese automakers continue to dominate the EV market.
Honda's electric vehicle e:NP2 is displayed at the Auto Shanghai show, in Shanghai in April. The recent weakening of the yen couldn't come at a better time for Japanese automakers, which are struggling in the Chinese market.
BUSINESS / Economy
Aug 14, 2023
Weak yen gives Japan automakers temporary relief from China pain
A weak yen has traditionally lifted profits for Japan¡¯s big exporters
BUSINESS
Mar 3, 2023
Subaru makes CEO change as Japan¡¯s carmakers play catch-up on EVs
Subaru hasn¡¯t yet made plans to produce EVs in the U.S., where new federal legislation is offering hefty subsidies to domestically made EVs.
Japan Times
BUSINESS / Companies
Jul 4, 2022
Japanese automakers in high gear to boost EV sales
But with no clear outlook on how much the Japanese market will expand after falling far behind the U.S., European and Chinese markets, they are struggling to find a path to success.
Japan Times
BUSINESS
Jun 24, 2022
Toyota and Subaru shares drop on ¡®embarrassing¡¯ recalls of first EVs
The recall adds to problems at Toyota, which has been forced to cut production frequently this year due to the global chip shortage and other supply issues.
Japan Times
BUSINESS / Companies
May 12, 2022
Subaru to spend ?250 billion on battery capacity
The firm also plans to add an EV production line to its main factory in Gunma Prefecture.
BUSINESS / Companies
Mar 21, 2022
Toyota, Subaru and Mazda still betting on green combustion fuels amid EV shift
Japanese carmakers¡¯ approach of maintaining a broad range of options has drawn criticism from those who argue that they will fall behind in the pivot to battery-powered cars.
Japan Times
BUSINESS
Feb 11, 2022
As automakers add technology to cars, software bugs follow
Today¡¯s automakers must design entertainment systems for their cars that will work with software and devices that haven¡¯t been invented yet.
Japan Times
BUSINESS / Companies
Nov 11, 2021
Subaru unveils its first all-electric SUV, developed with Toyota
The automaker premiered its Solterra, built on the new ¡®e-Subaru Global platform,¡± at a news conference in Tokyo on Thursday.
Japan Times
BUSINESS / Companies
Jan 19, 2021
Graying Japan drives automakers to redesign cars for seniors
A run of accidents involving older drivers has upped the pressure from regulators to standardize advanced features, such as automatic braking.
BUSINESS / Companies
Nov 13, 2020
U.S. and China demand pulls Japan¡¯s carmakers back from the brink
With demand revived in crucial markets, Japanese auto giants have revised up their full-year profit forecasts or trimmed losses.
Japan Times
BUSINESS / Companies
Aug 20, 2020
Subaru taps Xilinx for chip to allow hands-free traffic-jam driving
The feature will only be available in Japan, and will require the vehicle to be loaded with high-resolution mapping data.
Japan Times
BUSINESS / Companies
May 5, 2020
SUVs parked out at sea reveal scope of U.S. auto market glut
Even as ports struggle to cope with excess auto inventory, they¡¯re preparing for an even worse outcome ¡ª deliveries stopping altogether as the recession digs deeper.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

SUSTAINABLE 51³Ô¹ÏÍø

SPECIAL SUPPLEMENTS note

SUPPLEMENTS BINDER