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July 24, 2026
 

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POKEMON

A Pokemon event is held in Jakarta on July 11
BUSINESS
Jul 23, 2026
Japan weighs regulating Pokemon cards amid trading mania
The collecting and trading of cards, once a pastime confined to the schoolyard, is now a lucrative global market.
Voice actors for "Pokemon: The First Movie" pose during a news conference in Tokyo in December 1999. Japan has long excelled at creating global hits but has too often let others capture the long-term value they generate.
COMMENTARY / Japan
Jul 20, 2026
Japanese culture permeates the world. Who owns it?
Japan begins from a far stronger position. It does not need to convince the world to love its culture. That battle was won decades ago. Its challenge now is ownership.
A Pikachu balloon on display at Noto Airport, nicknamed ¡°Noto Satoyama Pokemon with You Airport,¡± in Wajima, Ishikawa Prefecture, on Tuesday.
51³Ô¹ÏÍø
Jul 7, 2026
Noto Peninsula airport struck by earthquake gets Pokemon-themed rebrand
Over 100 Pokemon characters are painted on walls and other parts of the airport, and limited-edition merchandise and meals are available at shops and restaurants.
Nintendo¡¯s Switch 2 was the best-selling console in the U.S. in March, driven by the surprise hit Pokemon Pokopia, as hardware spending jumped 69% year on year to $500 million.
BUSINESS / Companies
Apr 23, 2026
Pokopia flurry helps Nintendo¡¯s Switch 2 top U.S. sales in March
Pokemon Pokopia, an entry in a budding genre of ¡°cozy games¡± that eschew leaderboards and time pressure, swept to global success with little expectation ahead of its release.
Police investigate the scene where a staff member of a Pokemon store was fatally stabbed, in Tokyo's Toshima Ward on March 26.
51³Ô¹ÏÍø / Crime & Legal / FOCUS
Apr 6, 2026
Pokemon store stabbing spotlights importance of treatment for stalkers
Revelations that the offender had been arrested for stalking begs the question: Why could the murder not be prevented?
An ambulance parked in front of Sunshine City, a commercial complex in Tokyo's Ikebukuro district, on Thursday night following a stabbing
51³Ô¹ÏÍø / Crime & Legal
Mar 27, 2026
Pokemon shop employee killed by stalker in Tokyo¡¯s Ikebukuro district
The suspected assailant, after attacking the 21-year-old victim, later took his own life.
People wait in line to play Capcom¡¯s Resident Evil 2 during the E3 Electronic Entertainment Expo in Los Angeles in June 2017.?Bloomberg.
COMMENTARY / Japan
Mar 16, 2026
How Pokemon and Resident Evil rewrote gaming history
1996 was a seminal year for gaming, an era of rapid iteration and change that stands in contrast to the tedious yearslong development schedule of today.
The rally of Nintendo shares comes as physical copies of Pokemon Pokopia have sold out at several major retailers in the U.S.
BUSINESS / Companies
Mar 11, 2026
¡®Stealth hit¡¯ Pokemon game sends Nintendo shares soaring
Early success for Pokemon Pokopia,?released on March 5 to rave reviews and reports of store sellouts around the world, has relieved investors.
Visitors queue to visit statues of Pokemon characters displayed outside the Lotte World Tower in Seoul in April 2024.
BUSINESS / Tech
Feb 28, 2026
New Pokemon titles mark 30 years for Nintendo¡¯s hit franchise
The company will be releasing two new Pokemon games in 2027 for Nintendo¡¯s Switch 2 console, called Pokemon Winds and Pokemon Waves.
Sonic the Hedgehog, Castlevania's Alucard and the weak yet lovable Slime from Dragon Quest are just some of Japan's iconic gaming franchises celebrating midlife anniversaries in 2026.
LIFE / Digital / Longform
Feb 20, 2026
Japan¡¯s gaming icons are getting midlife makeovers as they hit their 40s
Zelda, Pokemon, Dragon Quest and more mark major anniversaries in 2026 ¡ª a milestone year for the industry they built.
Collecting Pokemon cards is an expensive hobby ¡ª especially if you're interested in owning one of the rarest cards ever printed.
LIFE / Digital
Feb 16, 2026
Rare Pokemon card sets record with $16.49 million sale
One of just 41 such cards in existence, the Pikachu Illustrator card is now the most expensive trading card in history.
Pikachu and Eevee in a parade
BUSINESS / Economy
Feb 2, 2026
Gotta see ¡¯em all: World¡¯s first outdoor Pokemon park to open Thursday
Visitors can experience a walk in the woods featuring a variety of Pokemon, explore Sedge Town and purchase merchandise only available at the park.
Japan must act quickly to protect anime creators through stronger labor rights, transparency and fair compensation as AI threatens to exploit the industry¡¯s creative work.
COMMENTARY / Japan
Nov 18, 2025
Will artificial intelligence turn Japan¡¯s ¡®irreplaceable treasures¡¯ into slop?
AI¡¯s threat gives Japan a second chance to do right by the workers propping up the $21 billion industry.
PokePark Kanto, the first permanent outdoor attraction in the franchise, will open Feb. 5 in the Tokyo suburb of Tama Hills.
LIFE / Travel
Nov 13, 2025
PokePark Kanto set for February opening in Tokyo suburb
Tickets for the new Pokemon-themed area of the Yomiuriland amusement park will be offered via a lottery from Nov. 21.
Gamers play the Pokemon Legends: Z-A video game at the Ninentdo booth during the Gamescom video games trade fair in Cologne, Germany, in August.
LIFE / Digital
Oct 17, 2025
Pokemon brushes up decades-old formula with Legends: Z-A
Pokemon¡¯s latest title, Legends: Z-A, trades turn-based fights for real-time clashes in a Paris-inspired cityscape.
OpenAI has rolled out a social app powered by Sora 2, its artificial intelligence video generator, which was quickly flooded with videos featuring iconic Japanese intellectual property.
BUSINESS / Tech
Oct 7, 2025
OpenAI¡¯s Sora 2 is drowning in Japanese ¡®AI slop¡¯
Iconic Japanese characters are prevalent across Sora 2, but legally, this places the company on shaky ground.
Pokemon said it has not given permission to use its upbeat theme music and imagery for the U.S. Department of Homeland Security's deportation video posted on X and TikTok.
BUSINESS / Companies
Sep 26, 2025
U.S. Department of Homeland Security doubles down on Pokemon-themed deportation video
The Pokemon Co. said they had no involvement in the Pokemon-themed arrest and deportation video.
A McDonald¡¯s Japan Pokemon card promotion triggered scalper frenzy, upset children and forced the company to rethink its Happy Set campaigns.
COMMENTARY / Japan
Aug 28, 2025
McDonald¡¯s ¡®Pokemon¡¯ frenzy shows the collecting boom¡¯s dark side
After a ¡°Pokemon¡± trading card promotion went disastrously wrong, it¡¯s been rebuked by the Consumer Affairs Agency and is rethinking future campaigns.
A boy looks at samples of Pokemon toys available with the McDonald's Happy Meal set in Tokyo earlier this month.
LIFE / Language / BILINGUAL
Aug 28, 2025
How to complain politely: Lessons from the McDonald¡¯s Pokemon debacle
In Japan, the right phrasing can mean the difference between a request and harassment.
McDonald's Japan has canceled its plan to bundle "One Piece" trading cards with its Happy Set meals, after a similar Pokemon-themed campaign sparked a frenzy and uproar over uneaten food being discarded.
BUSINESS / Companies
Aug 21, 2025
McDonald¡¯s Japan to skip ¡®One Piece¡¯ Happy Meal promo
The cancellation follows a similar Pokemon-themed campaign that sparked a frenzy and uproar over uneaten food being discarded.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.
Summer has arrived in Japan and so have hot sleepless nights
Amid the heat and humidity in Japan, a good night¡¯s sleep is growing increasingly elusive without the heavy use of air conditioning.
Maya Ongaku¡¯s DIY dream is getting bigger
The members of Maya Ongaku ¡ª (from left) Tsutomu Sonoda, Shoei Ikeda and Ryota Takano ¡ª grew up on the Shonan Coast south of Tokyo and have been friends since their school days.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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