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July 24, 2026
 

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ASICS

An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by ¡°Kill Bill,¡± Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
Shoppers with Asics branded shopping bags in Mumbai.
BUSINESS / Companies
Feb 9, 2026
Asics sees boom in running shoes for India¡¯s healthy and wealthy
The Kobe, Japan-based manufacturer of sports shoes and athleisure wear is seeking to become the top seller of running shoes in India by 2029.
Japanese gymnast Daiki Hashimoto attends a ceremony to unveil the official uniforms of Team Japan for the Paris Games, in Tokyo on Wednesday.
OLYMPICS
Apr 18, 2024
How green are your trainers? Team Japan uniforms to have carbon footprint labels
Japanese Olympians stepping up to the podium in Paris will have more than just a medal to be proud of this summer.
A Molten basketball designed exclusively for the 2023 World Cup finals
BUSINESS
Oct 11, 2023
World Cup feat spurs basketball merchandise sales in Japan
The number of junior and senior high school students taking basketball lesson courses is also experiencing a sharp increase.
Japan Times
BUSINESS / Companies
Feb 2, 2022
Asics defies Nike¡¯s China underperformance in return to profit
Many foreign sports brands struggled in China last year as controversy erupted over cotton sourced from the Xinjiang region, making Asic¡¯s performance a surprise.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Japan Times
BASKETBALL
Apr 27, 2021
Yuki Kawamura hopes to emulate idol Isiah Thomas with Asics deal
The 19-year-old Tokai University point guard is the latest to join Asic¡¯s roster of advisors, which includes Japan stars Ryusei Shinoyama and Ramu Tokashiki.
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ¡®supershoe¡¯ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Japan Times
BUSINESS
Aug 5, 2019
Japan firms join exodus from China¡¯s factories as tariffs bite
Top Japanese companies including Sony Corp., Ricoh Co. and Asics Corp. are orchestrating shifts in production away from China, joining manufacturers from other countries seeking to sidestep U.S. tariffs.
Japan Times
CULTURE / Books / ESSENTIAL READING FOR 51³Ô¹ÏÍøOPHILES
Jun 1, 2019
¡®Shoe Dog¡¯ review: A ¡®crazy idea,¡¯ a multibillion dollar company
For runners and nonrunners alike, ¡®Shoe Dog¡¯ is an invaluable glimpse into one of the world¡¯s most recognizable companies and its groundbreaking founder.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It¡¯s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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