It¡¯s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Stan Wawrinka, wearing Yonex, thrilled fans with a four-set victory over world No. 1 Novak Djokovic, sponsored by Uniqlo. The semifinals featured another Uniqlo athlete, Kei Nishikori, and Gael Monfils, who is backed by Asics.
As the 2016 Grand Slam draws to a close, Japanese brands have far outpaced their Western competition. Led by Djokovic and Uniqlo, Japan¡¯s apparel makers have turned up in seven men¡¯s Grand Slam semifinals this year ¡ª more than Nike, Adidas and New Balance combined.
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