Japanese shoemaker Asics expects its India business to grow as much as 35% annually for the next five years as it gains favor with marathoners and recreational runners pursuing healthier lifestyles in the world¡¯s most populous country.
The Kobe, Japan-based manufacturer of sports shoes and athleisure wear is seeking to become the top seller of running shoes in India by 2029, Rajat Khurana, managing director at Asics India, said in an interview.
¡°I aim to be number one¡± in premium athletic footwear in the next three years, Khurana said, adding the company is currently the third-largest player in India¡¯s high-end running segment. That would mean leapfrogging over entrenched international giants including Nike and Adidas in a fast-growing market where competition is heating up.
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