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July 24, 2026
 

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SHOES

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer¡¯s off-field appeal to score points in its perpetual battle with Nike.
An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by ¡°Kill Bill,¡± Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
Shoppers with Asics branded shopping bags in Mumbai.
BUSINESS / Companies
Feb 9, 2026
Asics sees boom in running shoes for India¡¯s healthy and wealthy
The Kobe, Japan-based manufacturer of sports shoes and athleisure wear is seeking to become the top seller of running shoes in India by 2029.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma¡¯s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
Samba sports shoes are displayed in an Adidas store in Berlin. Shares of Adidas are down by almost a third in the past year.
BUSINESS / Markets
Jan 12, 2026
The sneaker boom had a long run. Now some analysts say it¡¯s over.
In a 61-page analysis, Bank of America analysts concluded that the growth prospects for these sports brands are rapidly dimming.
Authorities have been working to clean up an industrial park where they say a small steel company appears to have smelted scrap metal mixed with cesium, contaminating various nearby factories.
ASIA PACIFIC
Nov 14, 2025
How the U.S. ended up with radioactive shrimp and sneakers from Indonesia
The case lays bare shortcomings with oversight in Indonesia¡¯s growing scrap-metal trade and underscores how a single industrial mishap can reverberate through global supply chains.
Founded in 1948, Puma reported €281.6 million in net income last year and €8.8 billion in sales, and counts a global workforce of roughly 22,000.
BUSINESS / Companies
Aug 26, 2025
Pinault family is exploring options for Puma, including a sale
Puma has been trying to revamp itself under new CEO Arthur Hoeld after failing to generate much enthusiasm for its products with consumers in recent years.
A seamstress at Kineya Tabi sews together split-toe "tabi" socks, once a major industry for the town of Gyoda, Saitama Prefecture.
LIFE / Style & Design
May 3, 2025
Japan¡¯s ¡®tabi¡¯ sock mecca runs on thread and memories
At their peak in the early-20th century, Gyoda¡¯s artisans churned out more than 84 million pairs of socks each year.
Shoppers inside the Nike House of Innovation store on Fifth Avenue in New York on Friday
BUSINESS / Companies
Jul 3, 2024
Nike plots $100 sneaker line as shares plunge in worst-ever drop
Nike shares slumped, ending the day down 19.98%, the biggest one-day percentage drop in the stock¡¯s history.
Adidas CEO Bjorn Gulden at Adi-Dassler-Sportplatz in Herzogenaurach, Germany, on June 10.
BUSINESS / Companies
Jun 25, 2024
Adidas CEO rides Samba craze to revive brand after Ye debacle
Adidas¡¯ stocks have more than doubled from when Bjorn Gulden was announced as the new boss 18 months ago.
Race walker Nanako Fujii wears thick-soled shoes during a national race walking event in Kobe on Feb. 18.
MORE SPORTS
Apr 25, 2024
Japanese race walkers slow to embrace thick-soled shoes
The key benefit of athletes wearing thick-soled shoes is that they are propelled forward by the bounce generated by the soles of the shoes.
Warriors guard Stephen Curry drives to the basket during a game against the Wizards on Tuesday.
BASKETBALL / NBA
Feb 28, 2024
Stephen Curry is battling the clock to win over sneaker fans
Curry, 35, is still a commanding presence in the NBA, but he has work to do when it comes to winning over ¡°sneakerheads.¡±
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike¡¯s list price are now selling for a premium of less than $10.
Japan Times
BUSINESS
Aug 22, 2021
A $13 billion sneaker fortune started on a pig farm in Taiwan
Today, the founder of Huali Industrial Group is worth more than $13 billion, according to the Bloomberg Billionaires Index.
Japan Times
OLYMPICS
Jul 28, 2021
As athletics records tumble, new shoe technology puts comparisons in question
Since the arrival of thick-soled, carbon-plated road shoes and now their track spike equivalent, long-standing records set by the sport¡¯s all-time greats are being obliterated.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ¡®supershoe¡¯ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Japan Times
BUSINESS / Companies
Nov 29, 2017
Birkenstock looks to step up Japan sales with a mix of tradition and bold new ideas
German shoemaker Birkenstock plans to double its business in Japan and offer consumers a wider range of products through selective distribution, according to the first chief executive officer from outside the founding family to run the centuries-old company.
Japan Times
LIFE / Style & Design
Jul 9, 2017
Tokyo filling the shoes of European artisans
While Yohei Fukuda was learning the art of shoemaking in London in the early 2000s he applied to work at John Lobb, one of the oldest and most prestigious footwear firms in the world. He was offered a position, but was asked if he would accept payment in shoes ¡ª not money. Somewhat taken aback, Fukuda...
Japan Times
COMMUNITY / Our Lives / WHY DID YOU LEAVE 51³Ô¹ÏÍø?
May 20, 2017
Shoemaker Hidetaka Fukaya models creations on feline elegance
A renowned craftsman in Florence is working hard to maintain his freedom of expression as a shoemaker.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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