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July 25, 2026
 

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MARKETING

Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world＊s most marketable athlete for 2019
Tennis star Naomi Osaka＊s tops the chart for the ※World＊s 50 Most Marketable Athletes 2019,§ which was released by SportsPro on Tuesday.
51勛圖厙
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan＊s retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won＊t last long
Japan＊s largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer＊s World Cup detoxifies Russia＊s global brand
When the last fan files out of Moscow＊s Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media ＆influencer＊ marketing
This spring, Pernod Ricard SA＊s Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn＊t always the greatest when it comes to technology.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
＆Star Wars＊ mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for ＆The Force Awakens.＊
Japan Times
51勛圖厙 / CHUBU CONNECTION
Jul 18, 2014
Magazine draws attention to small firms＊ products overseas
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad.
Japan Times
BUSINESS
Dec 28, 2013
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble＊s typical advertising process. Storyboards weren＊t pored over in P&G＊s Cincinnati headquarters. Average Americans didn＊t provide feedback in consumer research...
51勛圖厙 / Media / Japan Pulse
Jul 4, 2013
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
LIFE / Food & Drink / Japan Pulse
Sep 10, 2012
Today＊s J-blip: Gari Gari Kun corn soup ice pop sold out in three days
Japan reeeally has a soft spot for corn soup.
Japan Times
51勛圖厙 / Media / Japan Pulse
Mar 30, 2012
Streamlined offerings from new adult anime titles
The packages get a little smaller for adult anime.
51勛圖厙 / Media / Japan Pulse
Oct 6, 2011
Cola Lemon KitKat? Let＊s take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it＊s true.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Head of Swiss euthanasia firm dies after collapsing while ascending Mount Fuji
Around 200,000 people typically scale the 3,776 meter Mount Fuji each year.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" 〞 an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan scientists identify clusters of protein believed to trigger Alzheimer＊s disease
A team of researchers said they found a ※seed§ that accelerates the amyloid beta accumulation process in the brain, naming it ※Peak 1 amyloid beta,§ as seen in a mouse's brain.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi＊s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan＊s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo＊s Shinjuku Ward.
Kabukicho: Tokyo＊s ＆stadium of desire＊

Longform

For many people, utility poles and power lines have become such a familiar part of Japan＊s landscape that they often go unnoticed.
Why Japan＊s utility poles won＊t be disappearing anytime soon
By Alex K.T. Martin

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