Tennis star Naomi Osaka¡¯s tops the chart for the ¡°World¡¯s 50 Most Marketable Athletes 2019,¡± which was released by SportsPro on Tuesday.
The London-based magazine and website stated that its comprehensive list ¡°assesses athletes from across the world according to their marketing potential over the coming three-year period, taking into account criteria such as age, home market, crossover appeal, charisma and willingness to be marketed.¡±
An article on also reported: ¡°For the second year running, the list has been informed by social media analytics and insights provided by Hookit, SportsPro¡¯s official data partner, whose Promotional Effectiveness (PE) Score aims to evaluate how effective a promoter an athlete is on social media, regardless of their follower count.¡±
Raheem Sterling (soccer) is No. 2, followed by Zion Williamson (NBA¡¯s No. 1 draft pick in 2019), Megan Rapinoe (soccer) and Kylian Mbappe (soccer) at three, four and five. From Nos. 6 to 10, it is Giannis Antetokounmpo (NBA), Brooks Koepka (golf), Charles Leclerc (Formula One), Dina Asher-Smith (track sprinter) and Simone Biles (gymnastics).
Also in the top 50, Los Angeles Angels standout Shohei Ohtani at No. 39.
The 21-year-old Osaka¡¯s profile page featured this succinct summary: ¡°Tennis queen with profile stretching from west to east.¡± The Osaka entry cited her ¡°key partners¡°: Nike, Mastercard, Nissin Foods, All Nippon Airways, Yonex and Hyperice. It also noted that she was fourth among female athletes in endorsement deals last year, hauling in $16 million.
According to SportsPro, Osaka, winner of the 2018 U.S. Open and 2019 Australian Open women¡¯s singles titles, became the first Asian to be selected No. 1 for its annual list, which debuted in 2010.
Osaka is the world No. 1 entering this year¡¯s U.S. Open, which begins on Monday.
Another female tennis player, Eugenie Bouchard, was No. 1 in 2015.
Soccer star Paul Pogba was chosen No. 1 for 2018.

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