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July 24, 2026
 

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ADVERTISING

OpenAI will collaborate with Japanese marketing company Dentsu Digital and other partners to provide advertisements in Japan.
BUSINESS / Companies
Jun 19, 2026
OpenAI to introduce ads to ChatGPT in Japan
The ads will appear on the free version and the Go plan, priced at ?1,400 per month, but will not be shown to users under 18 or who subscribe to higher-priced tiers.
Seven-Eleven Japan President Tomohiro Akutsu (center) and others announce the establishment of a new company focusing on digital advertising, in Tokyo on Thursday.
BUSINESS / Companies
Jun 11, 2026
Seven-Eleven Japan ties up with ad firms for digital signage business
Seven-Eleven Ad Connect, a joint venture with Dentsu Group Inc. and CyberAgent Inc., will distribute ads to digital signage in Seven-Eleven Japan stores based on purchase data.
Visitors attend Google's I/O 2026 developer conference in Mountain View, California, on May 19. The event primarily focused on the next generation of artificial intelligence and developer tools.
COMMENTARY / World
Jun 9, 2026
Google¡¯s AI shift is causing a collective freak-out
The new dark art of search engine optimization is known as GEO (generative is now the first word) and it paradoxically has a more human flavor than the era of backlinks.
KDDI President and CEO Hiromichi Matsuda (left) bows in apology during a news conference in Tokyo on Tuesday.
BUSINESS / Companies
Apr 1, 2026
KDDI says ?246.1 billion overstated via fictitious transactions
Eight KDDI executives, including President and CEO Hiromichi Matsuda, will return portions of their executive remuneration.
A Uniqlo store in New York. Operator Fast Retailing struck a landmark deal with the Los Angeles Dodgers to raise its brand recognition in the U.S. market.
BUSINESS / Companies
Mar 30, 2026
Uniqlo taps into Ohtani magic at Dodgers Stadium to fuel U.S. push
The alliance is an almost perfect match, leveraging U.S. and Japanese fans¡¯ fascination with the multiple-MVP batter and pitcher.
The Japan Commercial Broadcasters Association is calling for social media platforms to adopt stricter regulations toward those engaged in illegal postings.
51³Ô¹ÏÍø / Media
Mar 23, 2026
?3.2 billion lost in advertising revenue due to illicit postings on YouTube
Given a sampling of only 300 social media accounts for its illegal streaming survey, the Japan Commercial Broadcasters Association called its results ¡°only the tip of the iceberg.¡±
Dodgers two-way player Shohei Ohtani pitches during the sixth inning against the Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium in Los Angeles on Oct. 28.
BASEBALL / MLB
Mar 17, 2026
Uniqlo looks to cash in on Dodgermania with partnership deal
The deal with superstar Shohei Ohtani¡¯s Los Angeles Dodgers will see the firm become Dodger Stadium¡¯s official field presenting partner.
Total spending on advertisements in Japan hit a fourth straight record in 2025, with online ads surpassing 50% for the first time, a Dentsu survey showed.
BUSINESS
Mar 6, 2026
Online ads top 50% of annual ad spending in Japan for first time
Spending on TV, newspaper, magazine and radio ads in 2025 dipped 1.6% to ?2,298 billion, down for the first time in two years.
Anthropic is going on the offensive against rival OpenAI by spending millions on commercials during Sunday night's National Football League championship game to criticize the latter's plan to sell ads on its ChatGPT chatbot.
BUSINESS / Tech
Feb 8, 2026
Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT
OpenAI CEO Sam Altman called the Anthropic ad ¡°deceptive¡± in a post on social media platform X.
Amtrak has manga-style posters on display in stations around the U.S.
BUSINESS / Companies
Feb 2, 2026
More foreign companies adopt anime and manga as PR tool
Amtrak now has an ¡°anime conductor¡± featuring in manga-style safety posters that are displayed in railway stations around the U.S.
Japanese trains are usually full of advertisements that all fight for your attention.
LIFE / Language / BILINGUAL
Feb 2, 2026
How Japanese advertising breaks grammar to get your attention
Japanese advertising may look chaotic, but the strange grammar, puns and omissions are carefully engineered to grab your attention.
In December, the number of Fuji Television's sponsors recovered to 86% of the level a year earlier.
BUSINESS / Companies
Jan 29, 2026
Fuji TV regains 80% of sponsors, a year on from scandal
Following a management renewal, sponsors began to slowly resume commercials in the summer.
The U.K. will begin banning ads for products high in fat, salt or sugar.
BUSINESS
Jan 6, 2026
U.K. starts ban on junk food ads on daytime TV and online
In the U.K., 22% of children starting primary schooling in England are overweight or obese, rising to more than a third by the time they progress to secondary school.
Crowded with links, icons and graphics, Japan¡¯s major web portals deliver information at full volume, echoing an online culture that favors abundance over empty space.
LIFE / Style & Design / Longform
Dec 15, 2025
Why Japan¡¯s internet looks weird ¡ª unless you live here
A closer look at Japan¡¯s maximalist web design shows how cultural values and practical needs create an online world richer than it appears.
Dentsu Group has been ordered by the Supreme Court to pay a fine of ?300 million over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
51³Ô¹ÏÍø / Crime & Legal
Dec 10, 2025
Fines for Dentsu Group over Tokyo Games bid-rigging finalized
A court also backed lower court rulings that sentenced Koji Henmi, formerly of the sports department of Dentsu, a subsidiary of the group, to a suspended two-year prison term.
Haas driver Esteban Ocon enters the pit lane during the Qatar Grand Prix on Sunday.
MORE SPORTS / Auto Racing
Dec 4, 2025
Toyota to become title sponsor of Haas F1 team
The U.S.-owned team, which uses Ferrari engines and also has close ties with the Italian team, said it would be rebranded as TGR Haas F1 from 2026.
Sanseito leader Sohei Kamiya during an interview in September. Kamiya's party, which surprised many with its gains in this year's Upper House Election, increased its spending on online outreach by fourteenfold in 2024.
51³Ô¹ÏÍø / Politics
Nov 28, 2025
Japan political parties boost spending on online outreach
Sanseito, which significantly expanded its seats in the July election for the Upper House, paid a total of ?37 million in advertising fees to Google Japan in 2024.
Shohei Ohtani lacks the advantages that made NBA legend Michael Jordan a global icon: a unified mass media landscape, broad commercial appeal and a sport built to show off individuality.
COMMENTARY / Japan
Oct 24, 2025
Why can¡¯t Shohei Ohtani truly be like Michael Jordan?
The challenge begins with baseball itself. The game is played at a high level throughout the Americas and parts of Asia-Pacific, but remains a niche sport elsewhere.
Japan National Stadium will be called the MUFG Stadium from 2026 to 2030.
MORE SPORTS
Oct 15, 2025
MUFG buys Japan National Stadium naming rights for five years?
The financial services company anticipates opportunities from the investment.
National Stadium in Tokyo
MORE SPORTS
Oct 8, 2025
Mitsubishi UFJ to acquire naming rights for National Stadium
The acquisition is expected to cost around ?10 billion over five years.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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