Anthropic is spending millions of dollars to air commercials during Sunday night¡¯s National Football League championship game to slam rival OpenAI for its plan to sell ads on its ChatGPT chatbot, in one of the biggest public spats between the big artificial-intelligence companies.

One 30-second spot expected to air on the NBC television network during Super Bowl LX from Anthropic takes a thinly veiled jab at ?OpenAI¡¯s intentions to introduce ads to its AI-powered chatbot, ChatGPT.

The commercial features a scrawny twenty-something doing pull-ups in the park, and ?asking a ?muscular bystander for advice about achieving six-pack abs. The man replies in a robotic way that suggests he ?is a chatbot, offering to provide a personalized strength-training plan. But first, he slips in a promotion for shoe inserts that help ¡°short kings stand tall¡± ¡ª prompting a puzzled response from the twenty-something.