Picture a scorching summer night in Tokyo. You step off the Yamanote Line at JR Ebisu Station and have a sudden, almost subconscious craving for a cold beer.
As the train¡¯s doors begin to close, you wonder why the station¡¯s departure melody is the theme for the 1949 film ¡°The Third Man,¡± not yet aware the tune is also the Yebisu Beer jingle. As the train clears, billboards advertising Yebisu Beer and illuminated signs depicting the smiling god of the beer¡¯s logo come into view. ¡°A beer would be perfect right now,¡± you think.
Feeling thirsty, you follow the sweaty crowd out the station¡¯s West Exit, passing a statue of that same god, Ebisu, the lucky patron of fisherman and tradespeople. A large poster for the newly opened Yebisu Brewery Tokyo hangs above him, and it dawns on you that this is a beer town.
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