Green is clearly in, as the number of vegans and people adopting more heavily plant-based diets is undoubtedly on the rise. According to a report by GlobalData, the number of U.S. consumers that identify as vegan grew by . While concrete numbers for the Japanese market are not available, a limited study shown by suggests the number of vegans doubled from 1 percent in 2017 to 2.1 percent in 2019.
Plant-based options are springing up all around the city. From the vegan curries at queer-friendly cafe in Asakusa to thick vegan burgers from Great Lakes Tokyo in Takadanobaba, small vegan-friendly businesses are appearing so quickly it¡¯s hard to keep up. Even traditionally meat-heavy options like steak houses and pubs are becoming friendlier to the veggie population, with in Aoyama, along with pubs such The Hobgoblin in Shibuya, churning out impressive vegan options.
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