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July 24, 2026
 

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SWITCH

Despite record Switch 2 sales and blockbuster movie success, Nintendo's shares have plunged as investors worry about rising costs and the company's lack of announced hit games for the crucial holiday season.
COMMENTARY / Japan
May 24, 2026
Nintendo gamers love surprises. Investors don¡¯t.
The stock selloff is not entirely irrational: Investors can¡¯t value what they don¡¯t know and Nintendo¡¯s plans for this year are a mystery.
A customer visits the gaming section for Nintendo products at a shop in Tokyo last week.
BUSINESS / Companies
May 11, 2026
Nintendo shares dive after forecast exposes memory squeeze
Nintendo shares had shed close to 30% this year through Friday, with concerns growing about the slow pace of game launches since the Switch 2¡¯s debut in June.
Nintendo¡¯s Switch 2 was the best-selling console in the U.S. in March, driven by the surprise hit Pokemon Pokopia, as hardware spending jumped 69% year on year to $500 million.
BUSINESS / Companies
Apr 23, 2026
Pokopia flurry helps Nintendo¡¯s Switch 2 top U.S. sales in March
Pokemon Pokopia, an entry in a budding genre of ¡°cozy games¡± that eschew leaderboards and time pressure, swept to global success with little expectation ahead of its release.
A Sanrio store in Tokyo's Asakusa district. Sanrio is launching a new gaming brand, with some 10 titles to be released over the next three years.
BUSINESS / Companies
Apr 21, 2026
Sanrio launches gaming brand, tapping fast-growing global market
Sanrio¡¯s push into gaming reflects a broader trend among Japanese intellectual property owners to diversify revenue by extending popular franchises into interactive entertainment.
Nintendo plans to make 4 million units of its Switch 2 game console this quarter, falling short of the 6 million it had originally planned to produce.
BUSINESS / Tech
Mar 25, 2026
Nintendo cuts Switch 2 output by over 30% on weak holiday sales
After a record-setting debut in June, sales of the Switch 2 have failed to meet Nintendo management¡¯s high expectations.
Nintendo's Switch 2 became the world's fastest-selling gaming console after launching to a fan frenzy last summer.
BUSINESS / Companies
Feb 3, 2026
Switch 2 sales boost Nintendo profits, but chip shortage looms
In April-December, net profit rose 51.3% year-on-year to ?358.9 billion, Nintendo said, but a global memory chip shortage could drive up manufacturing costs.
Nintendo raised its Switch 2 sales forecast, boosting confidence in the console's strong momentum.
BUSINESS / Companies
Nov 4, 2025
Nintendo now expects to sell 19 million Switch 2 consoles by March
The company reported an operating profit of ?88.25 billion and revenue of ?527.2 billion in the September quarter, both beating a consensus of analyst estimates.
Nintendo is asking its manufacturing partners to ramp up output of its Switch 2 console, counting on demand to persist over the coming holidays and into the new year.
BUSINESS / Companies
Oct 17, 2025
Nintendo aims to make 25 million Switch 2 units by end of March
Nintendo¡¯s future hinges on the $450 Switch 2 being a success, and the company more than doubled marketing spending around its June launch to ensure it gets off to a fast start.
Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to ¡°market conditions,¡± a hint at the impact of the Trump administration¡¯s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console¡¯s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The ¡®internet¡¯ hated Switch 2 ¡ª consumers bought it anyway
The internet gives consumers a voice they once didn¡¯t have. But separating signal from noise is a challenge ¡ª just look at the Switch 2.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo¡¯s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
For Nintendo, it¡¯s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company¡¯s manufacturing systems.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn¡¯t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts¡¯ estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
¡®Drop the price¡¯: Behind the pushback on Nintendo¡¯s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo on April 3.
BUSINESS / Companies
Apr 24, 2025
Nintendo says demand for Switch 2 console in Japan is overwhelming
¡°We have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone,¡± said Nintendo President Shuntaro Furukawa.
Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs ¡ª just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Guests play with the new Nintendo Switch 2 video game console system during a presentation at the Grand Palais in Paris on Wednesday.
BUSINESS / Tech
Apr 5, 2025
Nintendo delays Switch 2 preorders in U.S. over tariff concerns
The Kyoto-based company is delaying preorders of its hotly anticipated gaming console as it assesses the fallout from the trade tariffs.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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