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July 24, 2026
 

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SUPER MARIO

Nintendo¡¯s upcoming film, Super Mario Galaxy Movie, is positioned as a major 2026 soft-power moment for Japan, with expectations it could replicate the franchise¡¯s 2023 $1.36 billion box office success.
COMMENTARY / Japan
Dec 29, 2025
Takaichi, Mario, baseball and the Year of the Fire Horse
2026 marks the Year of the Horse in Japan. It¡¯s one demographers have been awaiting for decades ¡ª the return of the Fire Horse.
Super Mario soft toys in various sizes at collector Kikai's residence in Mishima, Shizuoka Prefecture, on Aug. 19
LIFE / Digital
Sep 12, 2025
¡®He¡¯s a regular man, not unlike us¡¯: Marking 40 years of Mario games
Super Mario Bros., released for Nintendo¡¯s home consoles in Japan on Sept. 13, 1985, was a landmark of early video gaming.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant¡¯s newest console will retail for ?49,980 for its Japanese-only version and ?69,980 for multilingual and multiregion support.
Nintendo announced in January that it will release the console's hotly anticipated successor ¡ª the Switch 2 ¡ª in 2025, but stopped short of revealing details such as pricing.
BUSINESS / Companies
Feb 4, 2025
Nintendo cuts net profit forecast as Switch sales slow
Nintendo said it will release the console¡¯s hotly anticipated successor ¡ª the Switch 2 ¡ª in 2025 but stopped short of revealing details such as pricing.
The Nintendo Museum opens to the public on Oct. 2, but unlike the company's all-ages games, the new attraction may be geared more toward older rather than younger gamers.
LIFE / Travel
Sep 25, 2024
A first look inside the new Nintendo Museum
Set to open on Oct. 2, the gaming giant¡¯s newest foray into real-world experiences shows flashes of the same creativity that made the company what it is today.
A wall mural depicting Nintendo's Super Mario characters in an underground walkway in Kyoto. The company will open the Nintendo Museum in October.
BUSINESS / Companies
Aug 20, 2024
Nintendo to open museum showcasing video game history this fall
The museum in Uji, Kyoto Prefecture, will feature vintage video games and an interactive shoot-em-up with Super Mario characters.
Nintendo tends to innovate and take unconventional product development routes, producing both great successes, like its Switch console, and spectacular failures.
COMMENTARY / Japan
May 10, 2024
Nintendo needs to ¡®switch¡¯ its next console up
The Kyoto firm has been coy about what will come after the highly successful Switch console, but it needs to step up its game and learn from past mistakes.
Nintendo's popular video game character Super Mario will return to the big screen in April 2026.
BUSINESS / Companies
Mar 11, 2024
Nintendo announces new ¡®Super Mario¡¯ movie
The video game company will partner with animation studio Illumination again for the animated feature scheduled for an April 2026 release.
From movies, anime, manga and even to sports stars, 2023 was a year where global audiences demonstrated their increasing fondness for Japanese soft power.
COMMENTARY / Japan
Dec 27, 2023
From Godzilla to Shohei: Japan¡¯s soft power had a big year
Little by little, Japan is getting better at pitching its copious wares overseas, and 2023 proved that.
While Hayao Miyazaki¡¯s return to filmmaking, ¡°The Boy and the Heron,¡± did not attain the ?10 billion milestone that the beloved animator¡¯s movies had once routinely surpassed, it debuted at the top of the North American box office and became the first original anime film to lead the box office in the United States and Canada.
CULTURE / Film / 2023 in Review
Dec 15, 2023
Japan¡¯s auteurs and anime triumphed in 2023
From Hayao Miyazaki¡¯s ¡°The Boy and the Heron¡± to Hirokazu Kore-eda¡¯s ¡°Monster,¡± the box-office hits kept coming.
Japan Times
CULTURE / Entertainment news
Apr 14, 2023
Super Mario music to be archived by U.S. Library of Congress
Its inclusion marks the first time for video game music to join the registry and is?one of the few pieces in the registry created by a Japanese composer.?
Japan Times
BUSINESS / Companies
Apr 11, 2023
¡®Super Mario Bros. Movie¡¯ success gives boost to Nintendo¡¯s IP push
The much-anticipated movie has made a record-breaking debut at the box office.
Japan Times
BUSINESS / Companies / FOCUS
Apr 3, 2023
Super Mario: Nintendo¡¯s decades of star power
The pint-sized plumber has enjoyed 40 years of extraordinary popularity that has transformed the character into a truly global icon.
Japan Times
LIFE / Style & Design / ON: FASHION
Sep 12, 2021
What makes virtual fashion shows work? Clever videos certainly help
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Japan Times
LIFE / Food & Drink
Jul 7, 2021
Secret Nintendo cafe in Tokyo opens doors to the public
The establishment named 84 is the brainchild of Toru Hashimoto, who initially conceived it as a sanctuary for game developers to nerd out and relax in.
Japan Times
BUSINESS / Companies
Jan 14, 2021
Surging virus cases in Japan tanks Nintendo theme park opening
The facility won¡¯t open on Feb. 4 as planned, and has been put on indefinite hiatus in accordance with the government¡¯s urging to restrict non-essential travel and activities.
Japan Times
LIFE / Digital / ON: GAMES
Jun 30, 2019
Summer sequels for game favorites
Build your own Super Mario empire, get back into Yo-Kai Watch and reminisce with Samurai Spirits
Japan Times
BUSINESS / Tech
May 24, 2019
Mario Kart Tour could be the monster mobile hit that Japan gaming giant Nintendo needs
More than four years after a much-ballyhooed entry into mobile gaming, industry giant Nintendo Co. remains bereft of a monster smartphone hit. But the wait may finally be over.
Japan Times
LIFE / Digital / ON: GAMES
Feb 3, 2019
The first of 2019¡¯s resurrections
¡®Super Mario¡¯ introduces Peachette; ¡®Biohazard¡¯/¡¯Resident Evil¡¯ rises again in an even scarier form; and ¡®Catherine¡¯ gets fleshed out.
Japan Times
BUSINESS / Tech
Aug 26, 2018
¡®Super Mario¡¯ creator says gaming industry should put steady subscriptions ahead of in-game charges
The legendary video game designer who created ¡°Super Mario¡± and ¡°Donkey Kong¡± has a word of advice for today¡¯s industry: Stop nickel-and-diming users.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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