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July 24, 2026
 

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SPORTSWEAR

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer¡¯s off-field appeal to score points in its perpetual battle with Nike.
An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by ¡°Kill Bill,¡± Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma¡¯s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma¡¯s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma¡¯s top brass spoke of ¡°elevating¡± the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Warriors guard Stephen Curry drives to the basket during a game against the Wizards on Tuesday.
BASKETBALL / NBA
Feb 28, 2024
Stephen Curry is battling the clock to win over sneaker fans
Curry, 35, is still a commanding presence in the NBA, but he has work to do when it comes to winning over ¡°sneakerheads.¡±
Los Angeles Angels designated hitter Shohei Ohtani steals second base against the Oakland Athletics during the fifth inning at Oakland-Alameda County Coliseum in Oakland, California, on Sept. 3.
BASEBALL / MLB
Sep 30, 2023
Ohtani becomes first Japanese player to lead MLB season jersey sales
Now those jerseys might be collector¡¯s items as Ohtani is expected to sign a new contract with another MLB team for the 2024 campaign.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike¡¯s list price are now selling for a premium of less than $10.
Japan Times
OLYMPICS
Aug 6, 2021
At the Tokyo Olympic marathons, all eyes are on the shoes
Interest in runners¡¯ shoes is part of a trend that has grown over the last few years with the emergence of thick-soled sneakers with embedded carbon plates.
Japan Times
BUSINESS
Jul 2, 2021
Shohei Ohtani¡¯s baseball skills help his sponsors outperform the market
As the U.S. takes note of Ohtani¡¯s prodigious ability, some market watchers in Japan are eyeing a third skill ¡ª the ability to boost share prices.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ¡®supershoe¡¯ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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