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July 24, 2026
 

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PUMA

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer¡¯s off-field appeal to score points in its perpetual battle with Nike.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma¡¯s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
Samba sports shoes are displayed in an Adidas store in Berlin. Shares of Adidas are down by almost a third in the past year.
BUSINESS / Markets
Jan 12, 2026
The sneaker boom had a long run. Now some analysts say it¡¯s over.
In a 61-page analysis, Bank of America analysts concluded that the growth prospects for these sports brands are rapidly dimming.
Puma shares have dropped 62% in Frankfurt this year, giving the company a market value of $2.9 billion.
BUSINESS / Companies
Nov 27, 2025
China¡¯s Anta Sports is said to explore potential bid for Puma
The Hong Kong-listed company may team up with a private equity firm if it decides to move forward with an offer, sources say.
Founded in 1948, Puma reported €281.6 million in net income last year and €8.8 billion in sales, and counts a global workforce of roughly 22,000.
BUSINESS / Companies
Aug 26, 2025
Pinault family is exploring options for Puma, including a sale
Puma has been trying to revamp itself under new CEO Arthur Hoeld after failing to generate much enthusiasm for its products with consumers in recent years.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma¡¯s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma¡¯s top brass spoke of ¡°elevating¡± the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica¡¯s Olympic team helps to associate the brand with speed.
Lionel Messi jerseys, in Inter Miami¡¯s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami¡¯s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye ¡®sports culture¡¯ market as soccer courts fashion
The Women¡¯s World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
Japan Times
LIFE / Style & Design
Sep 23, 2018
The steady pace of mainstream fashion
The cliche, albeit an increasingly true one, that style trends are here today and gone tomorrow continues to define the extremes of the Tokyo fashion scene.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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