51³Ô¹ÏÍø

Tag - matcha

 
Menu
Search
 
July 24, 2026
 

Home Delivery
Subscribe for more access

MATCHA

Representatives of organizations behind products newly registered as geographical indications (GI), including Japanese tea, pose with Vice Agriculture, Forestry and Fisheries Minister Yuhei Yamashita (second from right) at the ministry on Friday.
51³Ô¹ÏÍø
Jul 10, 2026
Government registers ¡®Japanese tea¡¯ under brand protection system
The agriculture ministry aims to combat intellectual property infringement by imitation products amid a global boom in matcha.
Ohbuchi Sasaba, a popular scenic spot in Shizuoka Prefecture known for its breathtaking view of Mount Fuji and tea fields, in May 2022
BUSINESS
May 1, 2026
Japan¡¯s green tea exports surged in fiscal 2025 amid matcha boom
By value, exports rose more than twofold to ?84.7 billion due to soaring prices amid growing global demand.
Agriculture minister Norikazu Suzuki (far right) exchanges views on overseas expansion while holding a matcha latte, on Thursday in Tokyo's Taito Ward.
51³Ô¹ÏÍø
Apr 10, 2026
Agriculture minister visits Tokyo matcha cafe as 51³Ô¹ÏÍø affects tea production
Tea producers are increasingly concerned about procuring the fuel needed in April-June for work such as drying harvested tea leaves amid Middle East tensions.
A tea field in Fuji, Shizuoka Prefecture. A significant portion of tea fields in the prefecture is on sloped terrain in hilly and mountainous regions.
51³Ô¹ÏÍø / FOCUS
Feb 26, 2026
Shizuoka aims to reclaim top tea status with focus on matcha
Long supported by the strength of its brand, Shizuoka now faces a number of challenges as it moves to rebuild its position in the tea market.
Atsuko Mori, founder and director of Kyoto-based tea salon Camellia Tea Ceremony, prepares matcha during a tea ceremony in Kyoto.
51³Ô¹ÏÍø / Society
Oct 2, 2025
Tea ceremony experts see matcha boom as a big opportunity
Matcha¡¯s sudden spike in popularity overseas has prompted debate in Japan about whether the global craze risks diluting tea¡¯s cultural meaning.
The fuss-free, no-cook mulberry matcha oats are a great alternative to cereal.
LIFE / Food & Drink / The Recipe Box
Sep 7, 2025
Overnight mulberry matcha oats are the perfect answer to a busy morning
An alternative to cereal, the everyday oatmeal gets a healthy boost with the addition of tea powder and the fermented ¡°amazake¡± rice drink.
Matcha is added to beverages on offer at Kettl Tea in the Los Feliz neighborhood of Los Angeles on May 20.
BUSINESS
Jul 6, 2025
Global matcha ¡®obsession¡¯ drinks Japan¡¯s tea farms dry
The boom is having to contend with a declining number of tea plantations in Japan and the threat of tariffs from the United States.
Once a boon to tea farmers' bottom lines, the global matcha craze is now pushing producers and distributors to their limits with few options to adequately meet demand.
LIFE / Food & Drink
Feb 23, 2025
Japan struggles to fend off a world without enough matcha
Production methods and economic risks keep the domestic tea industry from ramping up supply.
Japanese chocolatier Yasushi Sasaki holds a box of chocolates in his workshop in the Brussels commune of Woluwe-Saint-Pierre.
LIFE / Food & Drink
Mar 27, 2024
A Japanese ¡®flavor wizard¡¯ conquers the homeland of chocolate
Yasushi Sasaki has been named Brussels¡¯ chocolatier of the year by the prestigious Gault & Millau food guide.
Japan Times
CULTURE / Books
May 21, 2022
Approaching tea like you would wine, Zach Mangan gives Japan¡¯s main drink its due
In his book, ¡®Stories of Japanese Tea: The Regions, The Growers and The Craft,¡¯ Zach Mangan hopes to pay respect to a dwindling number of true artists.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Jun 6, 2020
Mister Donuts celebrates its 50th with a matcha-chocolate collaboration
The celebratory ¡°Matcha no Odoroki Series¡± brings together the talents of patissier Toshi Yoroizuka and Kyoto-based green tea producer Gion Tsujiri.
51³Ô¹ÏÍø
Feb 16, 2020
Japan cancels brand protection for Aichi¡¯s Nishio Matcha tea as producers seek flexibility to boost sales
The agriculture ministry has removed Aichi Prefecture¡¯s Nishio Matcha tea from its list of geographically protected local specialty brand names so its producers can be given the freedom to try more efficient growing methods.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Mar 16, 2019
Get your fill of green tea with Seven-Eleven¡¯s mile-high matcha dorayaki
The latest edition in Seven-Eleven¡¯s line of dorayaki (sweet pancake sandwiches) is a massive matcha cream-filled creation.
Japan Times
LIFE / Food & Drink
Oct 27, 2018
Will ¡®h¨­jicha¡¯ be the next Japanese tea to take the world by storm?
Danielle Geva and Francois Mathieu are trying to spread hojicha (roasted green tea) to North America. Together, they founded Hojicha Co. in May 2018, the first company to specialize in selling premium hu014djicha on the continent, and they are betting it will be the next big Japanese drink abroad.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Oct 21, 2017
Ginza Matcha Cake: Tokyo Banana ventures outside its curved-fruit comfort zone
The folks behind Tokyo Banana have decided to freshen things up with the Ginza Matcha Cake.
Japan Times
COMMUNITY / Our Lives / 20 QUESTIONS
Sep 9, 2017
Michael Drzmisek Sozui: ¡®Come share a bowl of matcha¡¯
A tea master explains the comforts of a three-tatami-room teahouse.
Japan Times
LIFE / Food & Drink / KYOTO RESTAURANTS
Dec 11, 2015
Ippodo: Enjoying tea without tradition
Japanese tea can be beguiling and bitter. And the ceremonial tradition that surrounds it can be disconcerting and dull.
Japan Times
LIFE / Food & Drink / KANPAI CULTURE
May 8, 2015
Californian flavor conference explores green tea¡¯s versatility
Making the perfect cup of matcha ¡ª the frothy green tea served during Japanese tea ceremonies ¡ª requires skill. The trick is to use a bamboo whisk to whip the brew swiftly with a smooth back-and-forth motion of the wrist.
Japan Times
LIFE / Travel
Sep 6, 2014
Kanazawa City: the architecture of tea
One of the first things you see as you exit Kanazawa Station is a giant brass sculpture of a teapot sunken drunkenly into a mound of grass or, depending on your interpretation, tilting to fill a cup of the refreshing green brew the city is noted for. That a municipal piece of art should be dedicated...
Japan Times
LIFE / Food & Drink / Japan Pulse
Dec 16, 2011
Warm up with these winter drinks trends
Milking the current trends, beverage makers unveil their winter lineups, perfect for warming you up on a cold winter day.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Low-income families in Japan cut food and air conditioning during summer break
Yumiko Watanabe, the chairperson of nonprofit Kidsdoor, explains the results of a survey in Tokyo's Chiyoda Ward on July 1.
Iran strikes on CIA facilities prompt questions about possible Russian role
Iranian drones are displayed in an undisclosed location in Iran, in this handout image obtained on Jan. 13, 2025.U.S. officials have acknowledged that Russia has ?provided targeting ?and other support for Iran in its drone strikes on U.S. targets in the Persian Gulf region.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan¡¯s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

SUSTAINABLE 51³Ô¹ÏÍø

SPECIAL SUPPLEMENTS note

SUPPLEMENTS BINDER