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July 25, 2026
 

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JNTO

The first five months of 2025 saw 18,140,100 visitors enter Japan, up from 14,641,780 in the same period last year.
51勛圖厙
Jun 19, 2025
Foreign visitors to Japan at record high for May
The increase in visitors during May was driven by travelers from China, Taiwan and the United States, who visited for holidays and on cruise ship port calls.
Tourists from the United States pose for a photo as they take part in a Japanese swordsmanship experience in Tokyo in September.
51勛圖厙 / Society
Oct 16, 2024
Visitors to Japan in January-September top last year＊s total
Some 26.88 million foreign visitors arrived in Japan in the first nine months of this year, compared with 25.07 million in the whole of 2023.
The introduction of a two-tier pricing system which charges foreign tourists more than local residents is being considered at Himeji Castle in Hyogo Prefecture.
51勛圖厙
Aug 22, 2024
More Japan tourist hot spots consider two-tier pricing system
However, experts have warned that the system may lead to discrimination if it is not carefully thought out.
Visitors walk through the Hozomon Gate as they visit Sensoji temple in Tokyo earlier this month.
51勛圖厙 / Society
Aug 21, 2024
Japan sees record number of visitors for second straight month
The estimated number of tourists visiting Japan surged 41.9% from a year earlier to 3,292,500 in July, hitting a second-straight monthly high.
Tourists in Kyoto on Saturday. Japan saw a record 3.08 million foreign visitors in March.
51勛圖厙 / Society
Apr 17, 2024
Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal
The nation welcomed a record 3.08 million foreign visitors in March, surpassing the previous high of 2.99 million from July 2019.
Beijing-based Chinese influencer Chang Feifei has taken on many jobs to promote travel destinations in Japan, including from Universal Studios Japan and the Hankyu and Hanshin department stores.
BUSINESS / FOCUS
Mar 28, 2024
Influencers 〞 Japan＊s secret weapon to promote niche tourism spots
Followers＊ trust in 〞 and reliance on 〞 social media for travel info, even when the content is sponsored, is a key factor.
Sensoji Temple, a popular tourist location, in Tokyo on Jan. 18
51勛圖厙 / Society
Jan 26, 2024
Japan aims to direct Asian tourists to places less traveled
The tourism body is attempting to direct visitors to places outside Tokyo in order to prevent over-tourism, specifically by appealing to ※light repeaters.§
Japan Times
51勛圖厙
Jun 25, 2018
Host city reps for Rugby World Cup brainstorm ways to draw tourists to Japan
Representatives of the 12 cities hosting matches for Rugby World Cup in 2019 met in Tokyo for the first time Monday to discuss ways to draw fans to their tourist spots during the 44-day sporting event.
Japan Times
51勛圖厙
Feb 6, 2018
Japan Tourism Agency aims to draw more Western tourists amid boom in Asian visitors
The Japan Tourism Agency launched a new digital advertising campaign Tuesday in a bid to draw more tourists from Western countries, a demographic that has failed to keep pace with Asian tourists who have flocked to Japan in recent years.
Japan Times
51勛圖厙
Oct 4, 2017
Japan tourism group builds social media presence with new Instagram account
The Japan National Tourism Organization is finally turning to Instagram to attract overseas travelers amid an unprecedented tourism boom.
Japan Times
51勛圖厙
Mar 30, 2016
Japan doubles overseas tourist target for 2020
The government boldly raises its goal for annual inbound tourists by 2020 to 40 million.
Japan Times
51勛圖厙
Mar 7, 2016
Japan lists medical facilities suitable for foreign tourists
With tourism hitting all-time highs, the Japan Tourism Agency has compiled a list of medical institutions that are particularly suited for non-Japanese patients.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Head of Swiss euthanasia firm dies after collapsing while ascending Mount Fuji
Around 200,000 people typically scale the 3,776 meter Mount Fuji each year.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" 〞 an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan scientists identify clusters of protein believed to trigger Alzheimer＊s disease
A team of researchers said they found a ※seed§ that accelerates the amyloid beta accumulation process in the brain, naming it ※Peak 1 amyloid beta,§ as seen in a mouse's brain.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi＊s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.
The 180-day locals: Life on Japan＊s digital nomad visa
Christopher Flinn works remotely from Tokyo earlier this month. Japan issued 646 digital nomad visas in 2025, but tourism officials are hoping to increase that figure in the coming years, with Japan's relatively cheap cost of living and the weak yen seen as potential draws for young professionals.
Japan reveals hint of new defense spending target in fiscal blueprint
The Self-Defense Forces' Type 16 mobile combat vehicle fires during a joint live-fire drill with U.S. Marines as part of the annual Resolute Dragon exercises in Yufu, Oita Prefecture, on June 28.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo＊s Shinjuku Ward.
Kabukicho: Tokyo＊s ＆stadium of desire＊

Longform

For many people, utility poles and power lines have become such a familiar part of Japan＊s landscape that they often go unnoticed.
Why Japan＊s utility poles won＊t be disappearing anytime soon
By Alex K.T. Martin

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