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July 26, 2026
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BRANDING
LIFE
/
Lifestyle
Aug 26, 2018
Lexus: A driving force for the ¡®experiential¡¯ store?
Do creative projects, like ¡®experiential stores¡¯ really bring such intangible benefits as increasing brand awareness among the golden goose target of millennials?
LIFE
/
Language
/
BILINGUAL
May 20, 2013
Product names show language creativity at work
Recently I was asked to write a blurb for a new liquid plant-nutrient. As soon as I saw the name of the product, u65e9u6839u65e9u8d77 uff08Hayane Hayaoki), I smiled at this example of linguistic creativity.
51³Ô¹ÏÍø
/
Media
/
Japan Pulse
Aug 18, 2011
¡®Support angels¡¯ are always there, thanks to AR and AKB48
Hewlett Packard is harnessing the power of augmented reality and AKB48 idolatry in its summer promotion campaign.
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Japan to set up expert working group on accepting foreign nationals
Inside Toho Archive¡¯s mission to save Japan¡¯s cinematic memory
The sci-fi sensibilities of electronic trio Black Boboi
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Podcast
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯
Longform
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By
Alex K.T. Martin
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