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July 25, 2026
 

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ASOBISYSTEM

Misa Kimura is the main producer for Kawaii Lab, a project by entertainment agency Asobisystem whose groups have found success by pairing a social media-first strategy with a fresh perspective on traditional idol-pop tropes.
CULTURE
Jul 17, 2025
Kawaii Lab redefines idol pop for the TikTok generation
The idol-pop project¡¯s main producer, Misa Kimura ¡ª a former idol herself ¡ª is giving her performers more control over their image and sound.
Japan Times
CULTURE / Music
Nov 10, 2015
Review: Moshi Moshi Nippon Festival at Tokyo Metropolitan Gymnasium
The rainy weather last Sunday didn¡¯t stop throngs of concertgoers from attending the Moshi Moshi Nippon Festival, a three-day concert produced by talent agency Asobisystem that focuses on pop music and Japanese culture. And like last year, non-Japanese music fans were allowed into the event for free...
Japan Times
CULTURE / Music
Apr 24, 2015
Natsume Mito gets a few choice cuts for a song about her hair
Sometimes all it takes to jump-start a music career is one viral video. Japanese acts such as Kyary Pamyu Pamyu and Babymetal attracted attention domestically and abroad thanks to memorable clips uploaded to YouTube, earning millions of views in the process.
Japan Times
CULTURE / Music
Oct 7, 2014
Review: Moshi Moshi Nippon at the Tokyo Metropolitan Gymnasium
Offering non-Japanese people free entry to Moshi Moshi Nippon was a risky move on the part of Asobisystem, but it seemed to have paid off.
Japan Times
CULTURE / CULTURE SMASH
Jun 13, 2014
Forget Cool Japan ¡ª cute is this summer¡¯s hot global export
Summer is always high season for fans of Japanese pop culture. School¡¯s out, weather¡¯s amenable and festivals, conventions and expos shift into top gear in Japan and across the globe.
Japan weighs regulating Pokemon cards amid trading mania
A Pokemon event is held in Jakarta on July 11
Japan to set up expert working group on accepting foreign nationals
Chief Cabinet Secretary Minoru Kihara (second from left) addresses a meeting of ministers responsible for policies concerning foreign residents, held at the Prime Minister's Office on Friday.
Head of Swiss euthanasia firm dies after collapsing while ascending Mount Fuji
Around 200,000 people typically scale the 3,776 meter Mount Fuji each year.
Indian brothers make manga debut in Japan
Two Indian brothers made their manga debut in Japan with "Kung Fu Kung Fool" ¡ª an action-comedy series that follows the adventures of a notorious thief and a young boy.
Japan scientists identify clusters of protein believed to trigger Alzheimer¡¯s disease
A team of researchers said they found a ¡°seed¡± that accelerates the amyloid beta accumulation process in the brain, naming it ¡°Peak 1 amyloid beta,¡± as seen in a mouse's brain.
Japan to set up expert working group on accepting foreign nationals
Chief Cabinet Secretary Minoru Kihara (second from left) addresses a meeting of ministers responsible for policies concerning foreign residents, held at the Prime Minister's Office on Friday.
Inside Toho Archive¡¯s mission to save Japan¡¯s cinematic memory
The goal of restoration is not to artificially upscale but to return the film to the condition it was in ¡°the very first day it appeared in the world,¡± says Nobushige Toshima, president and sales division manager of Toho Archive.
The sci-fi sensibilities of electronic trio Black Boboi
Black Boboi was formed in 2018 when solo artists Julia Shortreed, Utena Kobayashi and Ermhoi came together under Kobayashi¡¯s newly founded label, Bindividual.
A perfect storm: Kaze Fujii fans flock to Fuji Rock
Okayama-born singer-songwriter Kaze Fujii has carved out a distinctive place in Japanese pop since his major-label debut in 2019.
Can Japanese comedy get laughs in English? Yoshimoto Kogyo lets the jokes rip
Wes-P has millions of followers and his viral clips made him recognizable out of Japan.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

For many people, utility poles and power lines have become such a familiar part of Japan¡¯s landscape that they often go unnoticed.
Why Japan¡¯s utility poles won¡¯t be disappearing anytime soon
By Alex K.T. Martin

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