New York ¨C Euroleague CEO Paulius Motiejunas said he wants to preserve the spirit of European basketball as his organization faces potential competition from the ultra-powerful NBA.
The NBA is exploring the possibility of launching a European league in partnership with the sport¡¯s global governing body FIBA, Commissioner Adam Silver said last month.
The NBA said it believes the business of basketball is far from living up to its potential in Europe, amid a surge of popularity across the continent.
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