¡°You have no more than 30 minutes.¡±

That¡¯s the stern reminder I¡¯m given before being ushered into a room to speak with Japan¡¯s ¡°Ice Prince.¡±

The clock starts ticking, and the first six minutes are spent on a photo shoot in a conference room turned into a makeshift studio in his hometown of Sendai, about 350 kilometers northeast of Tokyo.