Fox Sports is counting on a big ratings jump from Major League Baseball¡¯s World Series ¡ª the first showdown between the game¡¯s biggest franchises since 1981.
The Los Angeles Dodgers take the field Friday at Dodger Stadium in the best-of-seven series against the New York Yankees. The two organizations have faced off in the MLB championship 11 times, more than any other teams, with the Yankees winning eight times.
¡°The idea of a Yankees-Dodgers World Series is pretty powerful,¡± said Mike Mulvihill, president of insight and analytics for broadcaster Fox¡¯s sports division.
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