Oversold and under-delivered is perhaps the best way to describe the WE League¡¯s journey since inception in September 2021.

Japan¡¯s first professional women¡¯s soccer league promised much in the beginning. Empowering women while offering a sporting product of high commercial value was fundamental to its overarching mission.

The reality has become quite different as the league¡¯s fourth season marches on.