The National Basketball Association wants to open more retail shops in markets around the world, as the league looks to expand the sport¡¯s presence abroad.
The league has opened new locations over the past year in Paris, Berlin, Melbourne, Johannesburg and Abu Dhabi, which sell licensed products such as jerseys, T-shirts and caps. There are now 37 stores across 12 countries.
¡°It¡¯s been a very busy 12 months,¡± Rob Millman, senior vice president of international licensing and business development at the NBA, said in an interview. ¡°Our plan is to spark the marketplaces that are underdeveloped.¡±
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