World Wrestling Entertainment is planning a long-term push into Africa with a continent-wide talent search and media partnerships as management seeks to grow its brand of scripted combat in nascent markets abroad.
The program includes a multiday tryout for wrestling hopefuls in Lagos, Nigeria, in February through an arrangement with WWE¡¯s local broadcast partner SuperSport. WWE intends to bring the top prospects in for additional auditions at WrestleMania in Los Angeles in April.
¡°This will be the playbook that we¡¯ll use internationally as we start to identify additional markets,¡± said James Kimball, WWE¡¯s head of talent operations and strategy. ¡°Africa is a focal point for us in terms of this renewed emphasis on global expansion.¡±
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