Michael Jordan, David Beckham and ¡°The Rock¡± are among the celebrities expected to flock to Formula One¡¯s first Miami Grand Prix as the sport¡¯s popularity in the United States surges into new realms.

After a series of failed attempts to break into the American market in the 1980¡¯s, the country looked like a lost cause for the world¡¯s most popular motor racing series, with fans preferring the familiar names of NASCAR and the domestic IndyCar open-wheel series.

Yet many in F1, including seven-time world champion Lewis Hamilton, believe times have changed.