The chief executive of sports streaming service DAZN insists the problems that plagued the much-trumpeted launch of its J. League coverage have been fixed, and remains confident that it can revolutionize the way that Japanese fans watch sports.

¡°We are disrupting, we are breaking new ground,¡± James Rushton told The Japan Times in an exclusive interview before last weekend¡¯s J. League fixtures. ¡°And we will not rest until everything is 100 perfect, 100 percent of the time.¡±

The British-based Perform Group last year bought the domestic broadcasting rights for the J. League in a 10-year, ?210 billion deal, making all matches in Japan¡¯s top three soccer divisions available to customers via DAZN on all computers and mobile devices.