The University of Tsukuba wants to help revolutionize college sports in Japan, and setting up its own athletic department is a big part of that goal.
What¡¯s more, eight Tsukuba teams, including the school¡¯s baseball, football, rugby and women¡¯s basketball squads, will begin wearing newly designed Under Armour uniforms that feature the school¡¯s new unified logo. This recent development comes after the university finalized a partnership with Dome Corporation, the general agency in Japan for Under Armour, the Baltimore-based sports apparel company.
But the brand-new outfits and logo only scratch the surface of the arrangement. The two entities are looking to industrialize Japanese college sports through an academic-industrial collaboration.
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