Credit the B. League for making an earnest effort to raise the professional reputation of men¡¯s basketball in Japan.

Elevating the sport is not just about having the former NBL, NBDL and bj-league teams under one umbrella. Little things that may go unnoticed to the general public are also a part of the equation and the league¡¯s chances for long-term success.

For instance, the B. League is taking a pro-active stance about the importance of media protocol and the way players, coaches and team officials interact with the press.