The B. League officially revealed on Thursday that Softbank Group Corp. has become the circuit¡¯s top partner, starting with the inaugural 2016-17 season.
Japan Basketball Association president Saburo Kawabuchi emphasized that the sport has enormous potential both globally and domestically and the participation of Softbank, a major telecom and technology company, in the new basketball enterprise will only amplify that.
¡°Basketball has the biggest power now (in Japan) and we would like to make every effort to make it more fun,¡± Kawabuchi said at a news conference at a luxury hotel in Tokyo on Thursday. ¡°(Softbank) understood what our league¡¯s trying to do and raised their hand.¡±
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