MELBOURNE ¨C ¡°If the sound of beef sizzling on the grill brings tears to your eyes, you¡¯re a real beefatarian.¡±
That¡¯s the opening line of a TV ad produced by a European advertising campaign called ¡°Proud of European Beef.¡± Just more advertising silliness? No, because the European Union is paying 80% of the cost of it.
The United Nations Food and Agriculture Organization¡¯s 2013 report ¡°Tackling Climate Change Through Livestock¡± states that beef contributes 41% of the greenhouse-gas (GHG) emissions from the entire livestock sector, and also has the highest emissions intensity ¡ª that is, the highest GHG emissions per unit of protein ¡ª of any animal products.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.