SHANGHAI ¨C A new kind of preschool in China is offering games, nibbles, treadmills and music for puppies, clawing out a fast-growing niche in a booming industry as youthful owners spend more ?on pets increasingly regarded as family.
Pets arrive by 9 a.m. each day at Paw3, ?which ?bills itself as a kindergarten for dogs in the commercial hub ?of Shanghai, providing tightly scheduled activities for the canines, rather than strict training or age limits.
They follow a routine of interactive games and obstacle courses, interspersed with freshly made snacks ?and naps as a pianist plays classical music, and can stroll on a special doggie treadmill before ?their owners pick them up around 7 p.m.
¡°We raise our dog like a child,¡± said Qian Yi, whose 1-year-old border collie, Harry, visits ?every weekday.
As declining birth rates alter ?lifestyles, pets are increasingly treated as members of the family, driving growth in higher-value services such as daycare, grooming and training.
Their ?popularity stems from broader ?structural shifts in China¡¯s consumer economy. Younger, urban consumers prioritize spending ?on experiences and emotional fulfillment, despite a softening in overall demand.
Qian estimated ?that she ?spends about 4,000 yuan ($560) each month on her dog for daycare, meals, grooming, swimming and visits to dog parks.
Pet Data, a China-based industry research firm, estimates the market for urban pet consumption reached 312.6 billion yuan in 2025, and ?was on track to exceed 405 billion by 2028.
Paw3 founder Jann Zhang said the idea came to him after a struggle to find help for his 6-year-old golden retriever, Fuzai, who developed anxiety-related behavioral problems.
His search led him to discover dog daycare equivalents in the United States ?and ?he came to believe the main issue was a lack of ?socialization.
¡°I was hoping to give my own dog more space to be social, so I ?could distract his attention,¡± Zhang said. ¡°That¡¯s how the idea of opening the kindergarten came about.¡±
His clientele has grown to 200 since it started with fewer than 20, and owners pay daily sums ranging from 98 yuan to 138 yuan, according ?to the size of the dog.
¡°What attracts me most about the place is that it gives dogs a space of their own,¡± said William Tang, whose 1-year-old border collie, Cinderella, has attended the kindergarten since it opened in May 2025.
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