Hours after the U.S. proposed 25% tariffs on Brazil, President Luiz Inacio Lula da Silva had found a way to seize on the threat.

He would brand it ¡°TariFlavio,¡± after his top challenger in the country¡¯s October presidential election: Flavio Bolsonaro, who met Donald Trump at the White House last week.

Lula¡¯s campaign sent directives to allies, local party officers and supporters to blast the nickname across social media, according to a person familiar with the situation who requested anonymity. By the afternoon, ¡°TariFlavio¡± was trending on X in Brazil, along with a phrase calling Bolsonaro ¡°the enemy of Brazil.¡±