MUMBAI ¨C At ?Indian startup Pronto¡¯s training hub, women hone their chopping and mopping skills while learning how to send SOS signals if they feel unsafe inside customers¡¯ homes. They are set to join India¡¯s newest consumer craze: house help for $1 an hour.
Indu Jaiswar, 35, hopes doing household chores in her first job can help fund her son¡¯s dream of becoming a doctor. ¡°This is what we¡¯ve been doing in our own homes for years. Might as well get paid for it,¡± said the mother of two.
In a country with an entrenched culture of outsourcing household work, Indian startups Pronto and Snabbit and listed rival Urban Company are training thousands of domestic helpers. Urban Company estimates ?India¡¯s rapidly growing cleaning services market is worth an estimated $9 billion and spread across 53 million households.
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