With only a year to go before the start of the International Horticultural Expo 2027 in Yokohama, public awareness of the event remains low, highlighting the need to build momentum.
As the event will partly take place during the summer, addressing heat concerns at the venue, which will take place on the site of a former U.S. military facility in western Yokohama, is also a challenge.
GreenxExpo 2027 is scheduled to run for about six months from March 19, 2027.
In a survey conducted by the Kanagawa Prefectural Government last autumn, more than 80% of Yokohama residents were aware of the expo, but the figure fell below 50% for the prefecture as a whole, excluding Yokohama.
¡°We want to raise awareness across the entire prefecture,¡± a prefectural government official said.
The sales target is 10 million tickets, with 5 million planned for advance sales.
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