Tokyo/Osaka/Kyoto/Sapporo 每 Japan still needs to overcome mounting challenges to achieving its goal of 60 million annual visitors by 2030, although the number of inbound tourists topped 40 million for the first time ever last year with their consumption growing to around ?9.5 trillion.
Worsening Tokyo-Beijing relations in the wake of Prime Minister Sanae Takaichi＊s ※Taiwan contingency§ remarks and overtourism are particularly clouding the outlook for the domestic tourism industry, which relies heavily on travelers from abroad.
As part of a harsh reaction to Takaichi＊s hawkish parliamentary remarks, the Chinese government is curbing travel to Japan chiefly from mainland China.
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