With statues of the Buddha and local gods, candles and incense sticks, Lee Kyoung-hyun¡¯s shrine looks similar to those of Korean shamans from centuries past.

But the 29-year-old shaman ¡ª also known as Aegi Seonnyeo, or ¡°Baby Angel¡± ¡ª reaches her clients in a thoroughly modern way: through social media accounts with hundreds of thousands of followers.

¡°Shamanism... was believed to be an invisible, mysterious and spiritual world,¡± Lee said, adding that she had noticed more South Korean shamans posting videos about the spiritual practice since she started her own YouTube channel in 2019.