As India votes in a six-week general election, Indian Prime Minister Narendra Modi¡¯s image adorns everything from packs of rice handed out to the poor to large posters in cities and towns.

His Bharatiya Janata Party (BJP) is relying on the prime minister¡¯s popularity as it seeks a super-majority in India¡¯s parliament. Its message: Modi has delivered economic growth, infrastructure upgrades and India¡¯s improved standing in the world.

But as the Hindu nationalist party and its allies target 400 of the 543 seats in India¡¯s lower house of parliament ¡ª up from the 352 won in 2019 ¡ª they are also employing local tactics in some vital constituencies they hope to wrest from the opposition.