BENGALURU ¨C When the Indian Space Research Organization¡¯s (ISRO) Chandrayaan-3 mission landed on the moon, more than 8 million people tuned in for the event¡¯s YouTube livestream ¡ª a record for the site.
The landing was a win for India¡¯s low-cost space engineering, and science, as well as a quiet initiative to rebrand India¡¯s 54-year-old space agency as approachable, according to more than a dozen current and former employees, and 10 consultants and industry experts.
¡°ISRO used to be a very closed organization. There was hesitation in talking about its missions and somewhat of a culture of secrecy,¡± said Namrata Goswami, a space policy expert and professor at the Thunderbird School of Global Management at Arizona State University. ¡°Fast forward to 2023, I was surprised by the amount of transparency from them. That is very new, and very welcome.¡±
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