Walt Disney released its earnings results on Wednesday, falling short of investor expectations. However, a bright spot for its namesake streaming service was its share of the Japan market, where it muscled into third place, knocking out Nippon TV¡¯s Hulu.
Amazon Prime Video boasts around 16.5 million subscribers in Japan, followed by Netflix with 7 million. But Disney+, with 3.6 million subscribers, is creeping up the ranks, according to figures released this week in Media Partners Asia¡¯s quarterly Japan Online Video Consumer Insights & Analytics report.
As the kings of premium streaming content continue to be locked in a television-worthy battle for the top spot, they have all adopted a similar strategy ¡ª turning to anime and South Korean dramas to woo the Japan market and net global viewers.
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