Herouxville, a small town in Quebec, hit the headlines 15 years ago when it issued a code of conduct for would-be immigrants, warning them not to stone women or burn them alive, and to only cover their faces at Halloween.

Fast forward to 2022, and it¡¯s actively courting new arrivals.

The town council¡¯s once deep-seated fear over accommodating immigrants at the expense of its French-speaking Quebec identity has given way to a more pressing concern: a need for more families to help fill jobs, attend its schools and sustain its population.