For Oleg Kechin, owner of a chain of barbershops, forecasts that Russia will be plunged into its deepest economic crisis in a generation feel overdone.

U.S. President Joe Biden may have promised that Western sanctions would wreak economic havoc in Russia, but Kechin¡¯s business is still drawing in customers in the town of Saransk, which lies 510 kilometers (320 miles) southeast of Moscow.

¡°There¡¯s no deep crisis. In general, everything¡¯s fine,¡± he said. ¡°Everyone¡¯s talking about a decrease in purchasing power, but I haven¡¯t noticed it.¡±