Except for the occasional buzzing of cars passing by and the gentle chirping of birds, route 172 ¡ª the main road that runs through Tokigawa ¡ª was quiet on a recent Wednesday morning.

The alleys were mostly empty and the mom-and-pop stores still closed. An older lady pushed a stroller across the street. From behind the steering wheel, the small town in Tokyo¡¯s neighboring Saitama Prefecture appeared like any other sleepy community dotting Japan¡¯s rural landscape.

Step outside and start exploring, however, and there¡¯s more to this place than meets the eye. There¡¯s an incubation center for local entrepreneurs and a riverside glamping resort complete with outdoor sauna cabins. A renovated Showa Era-themed hot spring greets locals and tourists alike, while traditional kominka homes have been transformed into cafes and inns.