The booming global popularity of South Korean entertainment is luring consumers to embrace the country¡¯s culture and cuisine, fueling sales around the world of items ranging from mandu dumplings to water purifiers hawked by boy band BTS.
South Korea¡¯s pop music, the success of films like the Oscar-winning ¡°Parasite¡± and television shows including the Netflix Inc. series ¡°Squid Game¡± are bringing once-obscure brands into the mainstream as far away as the U.S.
Here are some of the Korean products finding new customers abroad:
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