Indonesia¡¯s giant palm oil industry, long a target of global environmental groups, is shoring up its defenses closer to home as it tries to counter growing anti-palm oil sentiment among a more environmentally conscious generation of young Indonesians.

Indonesia, the world¡¯s top palm oil producer, is training farmers and teachers while running social media campaigns to highlight the ¡°positive aspects¡± of the $50 billion industry.

¡°We must tell the world about the benefits of palm oil,¡± Achmad Maulizal, the corporate division head of BPDP, a government body in charge of collecting export taxes, told a media training workshop for farmers in Kalimantan via Zoom.