Facebook Inc. is re-christening itself Meta Platforms Inc., decoupling its corporate identity from the eponymous social network mired in toxic content, and highlighting a shift to an emerging computing platform focused on virtual reality.

¡°The metaverse is the next frontier,¡± Chief Executive Officer Mark Zuckerberg said in a presentation at Facebook¡¯s Connect conference, held virtually on Thursday. ¡°From now on, we¡¯re going to be metaverse-first, not Facebook-first.¡±

The name change is the most definitive signal so far of the company¡¯s intention to stake its future on a new computing platform ¡ª the ¡°metaverse,¡± an idea born in the imaginations of sci-fi novelists. In Meta¡¯s vision, people will congregate and communicate by entering virtual environments, whether they¡¯re talking with colleagues in a boardroom or hanging out with friends in far-flung corners of the world.