LONDON ¨C If suppliers in China fail to pick up freight containers to fill an order for Austria-based retailer MediaShop, Marcel Schneider gets an alert via a digital-freight system, allowing the retailer to reach out and fix the problem swiftly.
Before July 2020, MediaShop¡¯s deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.
¡°It was like being in a tunnel where you had only a limited view of what was going on,¡± Schneider explained.
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