A price war between major smartphone carriers is escalating, with SoftBank Corp. unveiling new plans Tuesday that put it toe-to-toe with rival NTT Docomo Inc. and the firm¡¯s planned price cut.
Responding to the bombshell announcement by NTT Docomo earlier this month stating that it plans to launch a ?2,980 a month 20GB plan from March, SoftBank said it will also introduce a 20GB data monthly plan for the same price.
¡°Competition in our industry is very tough, so moves by our competitors are one of the factors that drove us to decide (on the price cut),¡± SoftBank Chief Operating Officer Jun Shimba said during a news conference.
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