A conveyor-belt sushi chain and a canned-coffee brand are becoming some of the biggest beneficiaries as the success of Japan¡¯s biggest movie in years boosts a range of related stocks.
Shares in Kura Sushi Inc., which runs more than 460 restaurants across Japan, have surged 14% this month and are trading near levels last seen in 2018. The broader benchmark Topix index fell 0.4% over the period. The rally has been driven by rising sales boosted by a campaign with the animated movie ¡°Demon Slayer ¡ª Kimetsu no Yaiba ¡ª The Movie: Mugen Train,¡± which has broken multiple records since opening earlier this month and may be on course to become Japan¡¯s biggest-ever box office.
Five plates of sushi at the restaurant lets customers play a game to win badges and other merchandise featuring ¡°Demon Slayer¡± characters. ¡°We think customers were very pleased with the merchandise, and we have high expectations for the October same-store sales,¡± Mayu Kuromi, a Kura Sushi spokesperson, said.
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